Am to critically review pricing strategies in the international markets, am also going to look at pricing dynamics, price elasticity of demand from the marketing perspective, product pricing

Am to critically review pricing strategies in the international markets, am also going to look at pricing dynamics, price elasticity of demand from the marketing perspective, product pricing, standardisation (global) and adaptation (international) of marketing strategy e.t.c

Learning Outcomes of this coursework:

1. Demonstrate a knowledge and understanding of the key international environmental forces influencing international markets and marketing activity.

2. Demonstrate an understanding of the underlying concepts of International Marketing and International Marketing strategy.

3. Demonstrate an understanding of international product, service, distribution, pricing and logistics.

4. Appraise the interdependence of the operating system with the other key functional areas of the organisation and the implications for operational decisions in an international context.

5. Analyse and evaluate the core concepts of International Marketing and operations, their planning and links within a variety of contexts.

6. Research and critically analyse in groups or as individuals current and potential changes/problems in international markets and how these will impact upon an organisation in written and oral form.

8. Be able to demonstrate an awareness of how the Marketing function influences and is influenced by the other functions and senior management of the firm.
9. Ability to plan a successful entry into an international market.

10. Reflect on the strategic implementation of findings from group and individual research and analysis and communicate these findings in a professional manner.

11. Develop a critical approach to the understanding of international buyer behaviour and the perception of quality and assess the implications on marketing and operational functions from a practical and theoretical perspective.

12. Ability to pragmatically synthesise local market realities with international company strategy within an integrated planning framework.

13. Problem solving within the International Marketing strategic planning framework.

14. Inter-personal communication skills working within groups.

15. Presentation skills conveying concepts and data; logically and persuasively.

16. Communication in writing across a variety of formats and media.

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