Brazil’s Consumer Market

Introduction: Describe research purpose and address the reasons why the selected country is important in global markets.
Cultural Variables: Identify characteristics of culture of the country in terms of: (a) language; (b) geographic condition; (c) religions; (d) cultural value, and (e) lifestyle.
Consumer Variables: Recognize specific consumer characteristics in the aspects of (a) consumer needs, (b) preferences of products or services in the retail setting, (c) consumption trends in the country.
Comparative Analysis: Analyze similarities and differences in cultural and consumer variables between the U.S. and the selected country.
References: List 10 references at least by APA style; recent references published in 2000-present. Click the following link for APA style reference tutorial: or click the following link for the list of APA style examples

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