MKT 571 (Week 1) Individual Assignment / Classic Airlines and Marketing *

Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture.

Write a 350- to 700-word paper explaining some of the marketing concepts found in this week’s readings, and how they can be related to the context of the scenario. Include citations and references where appropriate.

Format your paper consistent with APA guidelines.

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