MKT 571 (Week 6) Learning Team Assignment / Product Launch Plan *

Develop a product launch plan for two markets (domestic and international).

Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan:

·  Product description

·  Product positioning

·  Targeting

·  Market needs

·  Market potential and market growth

·  Company SWOT analysis (include analysis from both countries chosen)

·  The competition

·  Marketing objectives and marketing strategy

·  Pricing

·  Marketing communication (including public relations)

·  Distribution strategy (domestic and international market entry)

·  Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)

·  Marketing research conducted for the plan

Format your paper consistent with APA guidelines.

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