Theses are my answers to the Case Study. Please do NOT copy word for word, but use as a guide.
Leadership Case Problem A: Hitting Paydirt
1. In what way have Rossi and Matheson shown an ability to identify an opportunity?
2. In what way have the operators of DirtMarket overcome traditional mental sets, or thought outside the box?
3. To what extent do you think that Matheson having a PhD in computer science and an MBA help her become a leader in the dirt business?
4. What might be a threat from the external environment that could hurt the business model of DirtMarket?
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