The paper should contain:
An introduction stating the thesis of your paper.
A main section, addressing your thesis. This section should report
1. The results of your Internal Analysis.
2. Your critical assessment of the major strengths and weaknesses facing Toyota as a company. (See reading on SWOT on the background page)
3. How these strengths and weaknesses help or hinder the company in taking advantage of opportunities and warding off threats.
A conclusion reprising your main findings from the analysis.
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