Read chapter 15 on pages 438 – 467, then complete the following:
1.Briefly explain each stage of the product development process.
2. Define customer relationship management and what is meant by the statement “CRM is primarily a mindset?”
3. What are the two essential building blocks of a successful CRM program and what “materials” are used to construct these building blocks?
4. Explain how technology can be used to support customer relationship management.
must be written scholarly in nature. This means no less than an 8 sentence response per posting.
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