• What does strategic organizational communication mean?
• What organizational structure did the company in the case study have? Centralized or decentralized? What are some of the components of the structure, which make it more centralized or decentralized?
• In the case study, what changes in the rule–reward system caused resistance? What strategies did the workers consider to lesson resistance or add value to the rule–reward system?
• What strategies were being used to motivate these people? Why did they change? (Include specific examples.)
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