E title I chose for my dissertation (which has to be focused on an international business) is " How did Pirelli become and international company that, even during a time of crisis for it’s main country (Italy), kept on growing and increased its value". (At least this is the draft for the title). You need to consider the structure of your work. Just writing about Pirelli might make it difficult to maintain a structure. It is often easier to build the thesis around theory. So if through your research, you discover that globalised markets, or innovation, or outsourcing (or whatever) are the reason why Pirelli continues to grow, then examining the theory on these issues , and how they relate to Pirelli, might be a way to proceed.
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