Can you please revise in whatever my supervisor comment on mark up sheet:
1. Explanation of research aims and objectives; organisational context: The dissertation sets out to investigate the opportunity for Argos to enter the Thailand market, the justification for this is laid out clearly. However th way in which this has been researched, by detailed focus on cunsumer behaviour does not relate well to this overall objectives.
2. Critical understanding and referencing of relevant literature; The literature rreview offers an overall discussion of multichannel merchandising and a separate discussion of the Thailand retail and infrastructure environment, however these are not cross referenced, therefore it is unclear why the particular model choosen as a basis for the research has been chosen
3.Justification and explaination of the methodology used; The methodused for the data collection has been justified in the context of the theoretical model chosen, however the way in which the theoretical constructs have been represented in the context of the research intothe opportunities for Argos in Thailand is not clear. The justification for the choice of university stdents are as a sample frame in relation to the subject areas of home furnishings and kitchen appliances in unclear, especially in relation to the overall context of the research- opportunities for Argos in Thailand . There is no description of the way in which the sample was recruited, a factor that would influence the reliability of the research.
4.Analysis and intrepretation of findings and data; Whilst there is considerable description of the sample there is noevidence of it.. The analysis tables have little explaination and critical analysis in the context of the stated research aims.
5.Conclusions and recommendations; Conclusions have been drawb but it is unclear how they relate either to the sample population or to the overall aims of the research. It is unclear how the recommendations have been dericed abd the y do not relate to the stated overall aims of the research project. The stated recommendations fpr further research arre unclear in relation to the remainder of the dissertation.
6.Presentation, structure,written style and referencing; The presentation of the dissertation follows a standard format and is generally well written with good referencing.
7. General comments; (please use additional sheet if necessary); Whilst the dissertation offers statistical analysis of a set of data in relation to consumer purchase behaviour, it does not set out an argument and conclusions in relation to the stated aims. Further evidence is needed of the primary research data set abd statistical analysis carried out.
Please use the raw data from excel file process the result for 4.4 and 4.5 to get the SPSS output file as compulsory of my supervisor’s requirement due to the result is correct and it was processed from SPSS programme. If the results give the difference result from initial result, please make sure that you will change other part will might be affected to this course. *** You will need to use the data from excel file that I will upload only and cannot rectify anything on that file due to my supervisor already has that file so he will know that this set of raw data in excel file are making up. Besides, the conclusion and recommendation must change to answer the aims and objectives of this research whether Argos should or should not open in Thailand.
Note: Please make sure that you will make a flow through the whole research due to my supervisor said in part 4.1,4.2 and 4.3 are does not go along with 4.4 and 4.5. Can you please be aware of this . I only have this time as my last chance to pass dissertation. Can you please do your best to help me.
My supervisor wants to see more detail for the table and graph in result art and also want more suggestion in recommendation in recommendation part. This is his comment :"You need to make sure you are relating the findings and recommendations to the topic of your research – the possibility of Argos opening in Thailand.
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