Select a topic of predictive analytics applications based on the Eric Siegal (Predictive Analytics), and/or Davenport and Harris (Competing on Analytics) book, and/or other books including independent research you may have interest in. For each of the organizations identified, make sure you have a common theme that defines these applications and provide profile the organization, and
write a paragraph or two, describing how it uses analytics as a competitive advantage. How is it benefitting the company?
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