How Did the Conservative Party in the UK Not Only Survive but Prosper in the Democratic Era?

1. A catch-all party

2. Benefitting from the decline of class and the rise of valence politics.

3. Sex (women voted conservatives)

4. Organisation

5. Electoral bias

6. Sheer luck – and how it ran out
(they won the right elections)

use academic sources such as :

Jarvis, David (1994) ‘Mrs Maggs and Betty: the Conservative appeal to women voters in the 1920s’, Twentieth Century British History, 5 (2), pp. 129-152.

Charmley, John (1998) ‘The Conservative defeat: an historical perspective’, Political Quarterly, 69 (2), pp.118-125.

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