* Explain the concepts of segmentation, targeting and positioning and how they are applied in global marketing? * Explain those global segments: Global Teens and Global Elite. What are the conditions that a segment must have to be considered global? * Why can we say that having an excellent global positioning is one of the principal assets of a brand?

* Explain the concepts of segmentation, targeting and positioning and how they are applied in global marketing?
* Explain those global segments: Global Teens and Global Elite. What are the conditions that a segment must have to be considered global?
* Why can we say that having an excellent global positioning is one of the principal assets of a brand?

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