Please read thus relatively short article that suggests that McDonalds, which bought Xhipotle Mexican Grill in 2001 but sold it in 2006, made a mistake. Chipotle went public in 2006, and has done exceedingly well. In the past 2 years, it doubled its market capitalization to $16b, and shows steady increases in its revenues and profits.
We have discussed corporate level strategies. Was this decision by McDonalds to ‘downscope’ its operations a dad one? Write a 500 word article with an original title where you analyze this question. FYI, McDonalds has a much bigger market cap ($95b), but has seen flat revenues and profits recently.
http://www.businessweek.com/articles/2013-10-03/chipotle-the-one-that-got-away-from-mcdonalds
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