Part 1: In order to secure the contract for the conference, you need to write a professional proposal document. It should include:
An overview of current thinking on ‘green’ issues in relation to the MICE sector in the form of a literature review of approximately 1500 words. This is to establish your credibility as a conference organizer.
Part 2: You have been asked to organize a conference on ‘Sustainability within National Parks’. Your client puts strong emphasis on its corporate social responsibility and wants the conference to be as ‘green’ as possible. The one-day conference will be held in Spring 2014 and is intended to attract approximately 250 people. You must have budget and you must mention what is it (for example 250 people x $100) and for what you will spend these money. It is aimed predominantly at a national Parks personnel and key stakeholders from within the National Parks, as well as leading figures from academic and commercial research establishments. Approximately 2000 words.
The main section of your report should comprise:
• Recommendations for venue/s, catering, services/suppliers
• Recommendations for keynote and supporting speakers, conference format and timetable, including ideas of themes for each session
• A well-considered luncheon menu
• Case histories/best practice which may include site visits/demonstrations
• A social event for the evening for those who wish to remain after the formal close
• Recommendations for local accommodation (at attendees’ own expense)
• Suggestions for marketing the conference to the intended audience
• Outline budget for the day with recommendation on cost of attendance
• Suggestions for use of IT throughout the entire process
• Examples of how else you could make the conference ‘green’
In each case, you should justify your choices. Remember that conferences need a ‘wow’ factor and consider what yours will be.
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