This is my final MBA project about Stratgic & Marketing Development of non-fuel services solution, for Emirates National Oil Company (ENOC LLC).
I am attaching the following docs to enable the writer to work on them:
1. MBA MANAGEMENT PROJECT GUIDELINES 2013/2014
2. EXAMPLE PROJECT PROPOSAL – as per the University requirements
3. Project Proposal – he can amend anything if he think it’s required
4. Marketing Assignment – to get some information on what ENOC can do or shall do for future to assist the writers on ideas that ENOC can implement for future.
5. Sample for MBA assignment in Marketing.
6. 2013 NACS show inside presentation –
7. NACS STATE of Industry Report – market overview.
I want the writer to work on the entire project, but to start now I would require Literature Review.
Pls note the following: ENOC is Dubai Goverment Company. In our country United Arab Emirates there are 3 fuel companies or operators only. ADNOC is Abu Dhabi National Oil Company belongs to Abu Dhabi Goverment and operates in Abu Dhabi and other emirates except Dubai. Another operator in market is Emarat which belongs to Federal Goverment. ENOC (us) and Emarat do not operate in Abu Dhabi since they have ADNOC. It’s just a gentlemen agreement between the rulers of each emirate. I am sure you know UAE consist of 7 Emirates. Anyhow, ENOC & Emarat buys fuel with international price and we have to sell it cheaper @ retail as per the low to public. We both operators encouter losses due to that. Even ADNOC sells on the same price however, don’t forget ADNOC is the huge giant that own Crude Oil mines and for them the losses in retail is just like a drop and losses in books but overall ADNOC makes $700 b profit. Now, since ENOC (us) are not allowed to operate fuel station @ Abu dhabi which consider a great market, we can open our convenience store which is now called ZOOM. ENOC started operating more and more non-fuel business such as expanding ZOOM market, starting Auto Pro service (tyre shop, car repair, etc), Opening their own F&B business and real estate as well. All these non-fuel services are now the target of the company to expand and franchise them in all over UAE including Abu Dhabi. We can enter Abu dhabi market as well with each non-fuel brand and expand easily. We also can start franchising these brands to others and get loyalty. ZOOM won many prices due to the quality, product offering and design. I will send you few links and presentation about ZOOM. I will attach few articles related to NACS Show that we attend in US for 2013 (National Assosiation for Convenience Stores).
from the guidelines which I sent you earlier on Lieterature review it should be 25% of my total work so roughly 3750 words. Also the literature review needs to focus on the academic theory (marketing / strategy models) that will support my dissertation rather than a market overview. The market overview information would go in the external analysis section. The literature review should focus only on academic literature, theories, concepts and research.
1. Customer Trend / Habits change 2. Customes Requirements 3. Market Growth and trend in UAE and Internationally
Looking at above points you need to dig on theories related to these concepts. as I noted above at this point of time getting ENOC trend is not the scope the scope within Lierature review related to the topics that I sent and also you need to add more topics related to it SUCH as Marketing Activities , Strategy Change, Diversification ect.
the marketing stratgy report that you are preparing shouldn’t contain about ZOOM development, actually we can show that ENOC now at loss and this report to give ideas / recommendations to ENOC to expand the non-fuel business like developing ZOOM mart @ METRO STations, open ZOOM at new areas of Dubai, start franchising opportunities for ZOOM and talk to different Emirates Goverment to convice them to convert the current groceries to ZOOM to up lift the standards and develop hygenic enviroment for customers. You can use TOWS / PESTEL / PORTER analysis to show the above at later stage as Marketing mix / marketing analysis. Actually, I’ve sent you my Marketing Assignment you can copy all the materials for the next chapter and you can take many ideas from it. Therefore, you think that ENOC just basic now and they have good team and experience so they can expand to other countries like KSA, Oman, BAH, Kuwait, and Qatar. We can offer our services to all the above countries and manage ZOOM / Auto Pro / Tasjeel (car registration/testing) / F&B to these countries. Since ENOC has got space at gas stations they can accquire Master Franchise in MENA Region from any country and start their own F&B business and once the concept is successfull they can expand to Malls like Dubai Mall, City Center, and ect For food business we can look at our current data from ENOC tenants to see which concept are doing better in the market like we can look at McDonald, Burger King, Subway, Pizza Hut , and ect sales revenu and based on that we can select the right concept for our F&B business There are many ideas i have…I can share it with you later on.
I am attaching 4 samples of A grade papaers on different subject. I require an acadamic person who can write quality paper similar to the attached 4 docs…
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]