You will analyze the case study “General Electric .” Use this link:
http://media.pearsoncmg.com/ph/bp/bp_akamai/kotler/General_Electric.html
Include responses to the following questions in your analysis:
•Why did GE implement a limited distribution strategy?
•How was GE able to evoke an emotional buying experience for customers purchasing appliances?
•How was GE able to move upstream in price?
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