Module Learning outcomes:
To analyse primary or secondary research undertaken on a specific sector and organisation (small firm/ organisational context), using a range of data sources to evaluate both the external competitive environment and internal strategic capability issues of a small firm or organisation.
To apply critical analytic tools and techniques in the construction of a cogent strategic growth plan addressing the issues of business success within the small firm context.
To develop innovative and enterprising solutions to strategic issues of
small business/ organisational growth.
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