For this assignment you will choose a Green Bay area FM radio station and listen to it for at least an hour a day for five days. You may listen to more of it, but you must listen to at least this much. As you listen, make note of the following:
1) What are the station call letters and frequency?
2) What is the station playing/what is its format?
3) How long are the commercial breaks?
4) What are common things the DJs talk about?
5) Who is advertising on the station? What is the tone of the advertising (funny, serious, dry)?
6) How does the station present itself in its imaging? What taglines does it use?
7) What is the ��sound�� of the station? (i.e. what is the production like? Is it slick, is it functional, do they have gaps or other problems in terms of how it all comes together into a cohesive whole? Do they use a lot of sound effects and tricks, or is it pretty straightforward?)
8) Does the station have a website? What is on the website?
9) Do they have an online streaming version of the station? Is there an app/mobile-friendly version? Do they promote it on the station itself?
10) Overall, what is your impression of the station? What do they do well? What do you think they could do differently? Is this a station you listen to regularly, or would you listen to it if you don��t already? If so, why? If not, why not?
Write your responses to these questions in a 2-3 page document using proper font, spacing, page numbers, and other formatting as described in the syllabus. Provide lots of examples from the time you listened to the station to explain your analysis �V this paper is not just answering these questions but also making a coherent argument to support your analysis, backed up by evidence. Feel free to include any images or other information that supports your work, as well.
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