As a consultant, you are to identify the target market of this company, its current marketing strategy and/or activities, and provide a set of recommendations on how the company might use (or further engage with) social media to enhance its online business model.

Assessment criteria Explanatory comments on the assessment criteria
Content • Relevant, accurate content, demonstrating research, as required by the assessment task.
• The target market of the company being analysed are appropriately identified.
• The current marketing strategies and/or activities of the company are clearly identified.
• A clear and specific of recommendations have been provided.
Style and Organization • The structure and cohesion is appropriate.

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