ASSESSMENT TASK 1: Marketing Plan Proposal .
Word length: Approximately 500 words
ASSESSMENT TASK 1: DESCRIPTION
You are required to submit a marketing proposal that will form the basis of the marketing plan for this subject.
You will be provided with a briefing by the Australian Festival of Chamber Music (AFCM). Visit their website to
familiarise yourself with their activity: www.afcm.com.au , paying particular attention to the holiday packages.
The AFCM will share their Business Plan and the Strategic Marketing Plan in early2014. Also see:
Your major assessment task is to create a Holiday Packages Marketing Plan from the material provided.
For this first assessment task, you will provide a written proposal outline that shows your understanding of the
material presented and outlines the steps you will take to gather information for the development of the plan.
This should include a brief review of available academic and industry material. Note: Wikipedia is neither a
recognised academic nor industry source!
Your proposal should include the following:
? Introduction: the nature of the product/service and the need for formal marketing planning.
? A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences
and issues relating to sustainability.
? Description of service and/or product. What is the current or proposed competitive advantage?
? Briefly describe the target market – that is the consumer group(s) who will be the potential target(s).
? Brief description, and justification of how the product or service will deliver customer value to the target
market (s).
? Recommendations to senior management as to the steps that will be taken to develop a full marketing
plan.
? List of references.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]