About the assignment
This assignment is designed to extend your knowledge of how to prepare a digital media kit for your organization. While most organisations now have an online media centre, a media release is still a very important method of communication. This assignment encourages you to learn more about how to prepare a media release along with ‘releases’ for Twitter and Facebook.
Details
• Prepare a digital media kit for your organization that includes the following: o A media release (400 words – text only)
o A tweet about the issue (text only)
o A Facebook post about the issue (text only)
• Also include on a separate page at the end a 700 word reflective piece about how you would launch your organisation’s news using digital media.
Format & Presentation:
Please keep the formatting of the final pdf/word doc simple. The digital media kit should be formatted with a white background and plain text. Organisation logos may be included but no design elements such as coloured backgrounds and borders.
Word Count: Please see details above. This word count does not include the references to be included in the reflective piece.
Referencing: Please follow APA conventions.
Submission:
provided under the Week 7 gridlock.
ASSESSMENT CRITERIA
Learning Outcome 2 & 3 35%
Learning Outcome 4 35%
Clear, accurate and analytical writing 30%
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