International Fashion Business Culture (Fashion Buying and Merchandising)

Assessment Task:

You work for Top Shop in one of the below roles. Your Managing Director (MD) has requested that you devise and review three different countries ( Hong Kong/China, Japan, USA) to your programme of study below: You are a Ladies Clothing Buyer for Top Shop – proposing to trade with one of the countries, but which one is best and why?

You are asked to investigate and include the following FOUR criteria in both your poster and report that relate to your three chosen countries:-
A 1, The way to greet people in the country concerned, any taboo and important points of attention
when working or collaborating with people from this culture.
A 2, The cultural characteristics of the country.
A 3, The benefits and cultural norms within your country.
A 4, The textiles and fashion industry characteristics, in particular, the role(s) in the International
Fashion Supply Chain.

Each individual is required to research and present the benefits and cultural norms that need to be considered in your three chosen countries as well as comparing and contrasting each of these countries and to justify which country is the most suitable for your needs. Each individual is required to demonstrate professionalism and ethical awareness, being able to find, evaluate, synthesise, analyse and use information to present the essential findings by submitting a visually appealing poster which is suitable to present to a prospective employer as well writing a 1,500 word report complimenting your key findings.

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