A) outline of this paper
B) prior to starting it. In addition to your primary text, you are required to use a minimum of 10 additional references from professional journals and books to produce your scholarly paper.
1) Select an entrepreneurial company (e.g., Starbucks, Googles, Harley-Davidson, Patagonia, or the company that you are currently working with).
a. Analyze the company’s entrepreneurial characteristics and forms of ownership.
b. Start up issues.
c. Its business model development and strategic planning.
d. SWOT analysis.
e. Marketing channels, marketing strategies and public relations.
f. Web presence
g. Global opportunities.
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