Your task:
Give a brief definition/explanation of your allocated Marketing Concept (with references)
Outline key theoretical aspects relevant to your topic (e-journals/text books)
positive/negative examples from academic literature
Give recent examples of your allocated Marketing Concept (Australian or international examples are acceptable).
incl. examples of best practice and what to avoid
positive/negative examples from news
how companies can foster success
With approx 500 words explain/justify why EACH of these examples is relevant to your allocated Marketing Concept (i.e. do not leave the interpretation of your examples to your colleagues; you need to write this justification/explanation)
These examples could take the form of e.g.
A photograph of a recent trend uploaded by you or hotlinked
A short video illustrating this trend either uploaded by you or hotlinked to a YouTube etc video
Reference to a recent news item (either hotlink to this news item or give full reference)
Other types of examples (full reference/hotlink is essential);
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