The topic is related to Marketing, but with integration of Tourism. Currently I am investigating the Hospitality and Tourism university degrees ( the product) looking from marketing perspective and how largely are aligned to the industry needs ( the demand). I need a good Introduction Chapter so as to be able to work my self after. I will give further instructions after, however what I can publish from now is: The research question is basically about degrees-employability/ The structure should start with Chapter 1 Introduction and then sub-points like background, statement of purpose (purpose of the study, research justification. I will send sample of dissertation, which I want to be followed ( like a structure). Then if I am happy with my writer I will ask them to help and with my literature review chapter as well, sending him relevant literature I want to be used in the study( references). Then I want introduction point of chapter 2 on my literature review, which have to include:
1.define the product (write a few things about this degree, Support your argument with statistics. Marketing- mix should be included in the product section.
2. write a brief history about the emergence of students’ interest about the tourism and hospitality field.
3. give a picture of the labor force regarding this field mainly in statistics,
The above will serve as an introduction to the literature review.
I guess it will have: marketing theory, push and pull theory, sales promotion, diffusion of innovation
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