The paper has to be on the theoretical aspects of inbound marketing. Furthermore it has to connect to practical aspects and how it is used in a young start up (examples).
My first Idea for a structure of the main part would be as followes: (+ introduction and conclusion of course)
1. Social Media Marketing
1.1 What is SMM
1.2 Upsights and Downsights
1.3 Affiliate Programs
1.4 (Best Practice) Examples
1.5 Application in a young Start up
2. Search Engine Optimisation
2.1 What is SEO
2.2 Positive & Negative
2.3 Application in a young Start up
Please focus on european and north american academic sources and do not use more than 3 web pages.
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