Develop an expansion (or market entry) plan for Europe. Begin by identifying a local company that has little to no European presence outside of its home country. You can also use an idea for a start-up company, rather than choosing an already existing entity.
Choose a subject matter expert (SME) in a country that is part of the EU or choose a firm from a non-EU country that has no EU presence but is ready to engage in international activity. Then analyze the European market and develop a strategy for how that company will expand into Europe.
The paper should describe:
1. Briefly why the company is ready to being international activities;
2. Whether the company’s product(s) are suited to a Europe-wide approach or whether they will need a multi-domestic strategy;
3. Which specific national market(s) would the company expand to first;
4. What would their basic marketing and personnel strategy for those markets be; and
5. Identify future expansion plans which would build on the first market chosen in step three.
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