1.Conceptual framework
Conceptual framework is required in qualitative studies in marketing theories which will articulate the conceptual framework with concepts from the literature to ground and complement the applied business study. The sources are required Peer viewed literature’s within five years starting from 2012 to present. The sources are required DOI (digital object identifier) based on APA format references. The sources of literature are required to be attached.
.identifies and describes the conceptual model for conceptual framework
. identifies theorist of the conceptual model for conceptual framework
.identifies date of the conceptual model for conceptual framework
.identifies key concepts/propositions/tenets of the conceptual model for conceptual framework
.identifies how/why the conceptual model for conceptual framework is applicable and fits/applies to the study
2. Operational/Definition of terms with references each.
.presented technical terms, jargon, or special word used in the study.
.listed terms in alphabetical order following APA level 5 headings italics followed by a period.
.provided citations (for each definition) from peer reviewed articles/government websites
.does not include terms found in a basic academic dictionary(i.e. Webster’s)
.do not exceed 10-key operational definitions
Assumptions , limitations, and delimitation
.defines the term “assumptions” and provide citation; list facts that the student assumes to be true but can not actually verify
.defines the term “limitations” and provide citation; lists potential weaknesses of the study (limitations)
.defines the term “delimitation” and provide citation; identifies the bounds of the study (delimitation).
Significance of the Study
.states why the study is of value to business
.states how this study may contribute to effective practice of business (improvement of business practice)
.identifies how the results might contribute to positive social change
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Date
24/09/2014
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