Read the Ethics Exercise at the end of Chapter 1. Then answer these questions about the exercise:
Would you take a quick look inside the folder before you return it to your friend? Why or why not?
Would you share any information in the report with anyone in your office? Why or why not?
When you return the folder to your friend, would you mention the report and offer your own commentary on it? Why or why not?
Ethics Scenario: At a local coffee shop you ran into a friend who works at a social media firm that competes with yours. After a brief conversation he remembers an errand he has to run, and he rushes off with a hasty good bye. As you gather your things to leave a few minutes later, you realized your friend left a file folder on the chair inside is a report about a client. Your company is very interested in doing work with.
REF: Boone/ Kutz, 2014 Principles of Marketing 16 E
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