MODULE 2 – Final Project
LEARNING OBJECTIVES & GOALS: To brainstorm ways to use all of today’s new digital and social media tools to produce an outstanding evergreen package and evaluate its effectiveness.
This final project is due by October 2. You are welcome to use short answers. Make sure to address ALL of the considerations listed below.
Social Media and Evaluation – Consider how social media could enhance and promote a story package you have been asked to produce on the history of oil in Saudi Arabia (Aramco) to various audiences.
1. Social media can gather information from audiences (“crowdsourcing”) for your story.
a. What are the benefits and drawbacks of social media to gather ideas and information?
b. What tweets could you post to seek information or ideas?
2. Social media can promote your story to different audiences.
a. What tweet examples could promote your story?
b. How could each of the following attract audiences to your story: Facebook, Linked In, YouTube/Vimeo, Instagram/Flickr, Pinterest, Email?
3. Traditional media reach different audiences. How could the following promote your story: print, direct mail, television, special events?
4. Initiatives, such as this story package, should always be evaluated for success.
a. What are some effective traditional assessments?
b. How would social media help in your evaluation?
5. Please offer one to three suggestions for improving opportunities for creative teams to produce evergreen packages such as this.
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