Strategic Thinking
You should base your assignment on a company of your choice within the Toys and Games industry
The company may be one that operates in the following areas:
nonelectronic toys (transportation toys and sets)
electronic toys and games (video game consoles, excluding game cartridges and software)
children’s vehicles (scooters, wagons, excluding bikes); model and collector sets; and nonelectronic games and puzzles.
Other products include dolls; stuffed animals (also known as “plush”)
action figures; and doll clothing, accessories, and playsets.
1. Assignment title – Strategy evaluation
2. The task:
You will be asked to carry out a strategic analysis of a specific firm
You may research and prepare your analysis as a group
Group preparation. – this task is your research and is not graded. However without the research you will not be able to successfully complete the individual task
An analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.);current trends in the market; future trends in the market.
You should conduct an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm.
You should conduct an evaluation of the current strategy of the firm, assessing it’s suitability against the industry developments (trends) and its’ resources and capabilities
The Individual Report
Individual Report (2000 words). This submission only will be graded.
You must present an analysis and evaluation of the current strategy of the company. You should make use of your previous analysis to critically analyse the current strategy and to discuss whether or not the company should change its strategy and why.
You must identify the current strategy and bring evidence from your analysis of the trends and capabilities discuss whether or not the current strategy should change and why.
You must bring in (and reference) evidence from a variety of quality sources and expert opinion to make your case.
You do not need to repeat all the analysis from your research but you should present the key findings in your report.
You should not attempt to design a new strategy for the firm – the aim is to assess the future relevance of the strategy in the light of industry developments including an assessment of the future usefulness and relevance of resources and capabilities.
This assignment is worth 100% of your unit grade
This assignment assesses your ability to critically analyse the external environment of a firm and assess the impact of trends upon the firm’s strategy. It also assesses your ability to critically evaluate the usefulness and relevance of a firm’s internal resources and capabilities in the light of industry developments.
Information on how the task can be completed successfully is given in the assessment criteria provided in the supplementary assessment grid (Excel)
We will work on the assignment in your final session
Word limit is 2000-2200 words.
All work should be word processed and work must be your own.
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