1/
o A description of the firm and its strategy. You need to examine and should be able to derive:
o The strengths and weaknesses of the company as well as the products under investigation.
o The overall strategy and sustainable competitive advantage of the company as to illustrate what makes this company successful overtime.
2/ o Segmentation and Targeting.
o Discuss what segmentation approaches would be used to derive potential segments
o Once the potential segments are derived, discuss what criteria for evaluating the segment attractiveness have been used to select the final/chosen segment(s). Clearly substantiate the criteria that you have chosen and use available statistics on market size, market growth and etc.
o How will you target the chosen segment(s) and what targeting strategy will be used and why?
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