Introduction chapter should be must include 4 parts: 1.brief background, 2.research objective(2 or 3 is fine), 3.significance of study, 4.outline of report.
The paper should be focus on Facebook and Twitter to anaylsis. (for example: 1.how many personal to use it so far, use figure to provide some point. 2.Why important, 3.attitude, 4.behavior, and 5. compare face book and twitter,)
Research proposal:
➢ Background
Social media and many of the networking sites have gained tremendous popularity in the last one decade. A majority of these websites were introduced in the early 2000’s but were not able to gain a high popularity. However, with changing times and with attractive positioning techniques, social media websites such as Facebook, LinkedIn, Twitter and many more have gained incredible success in the global markets. Today, it is considered as one of the most imperative tools of interacting with friends, relatives, colleagues and peers. With different alternatives such as chatting, messaging, video conferencing, photographs, video’s and profiles, the social media has become one of the leisure activities for the users. People from almost all the segments are a part of these social networking websites and many of them have their user accounts on more than one website. The youth is considered as the primary target audiences for the social networking sites in the entire world, on a whole. The same trend of increasing use of social media has been observed in the students of Lincoln University.
➢ Aim:
This paper concentrate on exploring the main characteristics of university students’ uses social media behaviors and what factors influencing their use it.
➢ Research problem
The research problem for the mentioned study will be to comprehend the reasons for the University students to use the social media. This research will seek to answer the question that “what are the reasons that influences the students of the university of Lincoln to use the social media”
➢ Literature review
The literature review for this research study will be done on the basis of the PEST analysis, marketing mix of the social media websites and the consumer behavior towards Facebook and Twitter. The political and the legal factors are very much in favor of the social networking sites. Except for some gulf countries, social media is highly acceptable all over the globe. The economic environment is not much applicable to these services as they are available free of cost to the customers. The social and cultural factors mainly comprises of the taste and preferences of the customers and acceptability of the customers towards a product. Social media has created such hype in the market that it is very much acceptable by the students of University of Lincoln. The technological environment includes the internet connection and access to the website which is highly available inside the university premises.
The marketing mix comprises of the 4 P’s of marketing. The product, in this case, is the networking services that allow the students to stay in touch with each other. Although many times it has been said that the services offered by these social networking sites are wasting the time of the students but still they are highly preferred. The price is not applicable as it is available free of cost. The place or the channel of distribution is created through the online format that can be accessed from any part of the university. The promotions for these sites are mainly done in the online media to magnetize the youth.
The consumer behavior is highly positive for these services amongst the students of the University. This is mainly because of the benefits that it provides to the students. Not only Facebook allows them to stay in touch with each other but also enables them to know about the latest happenings of the university. Since the university has many departments and the students might not be able to know everything that is going on, these social networking sites allows them to stay in regular touch of all the departments. Thus, from the consumer behavior study, it can be understood that mostly the students use these services for staying in touch with each other and acquainting the most recent developments in the university
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