Part B concludes the IMC plan. It is a maximum 3200 words (20%). You are to remain in the same groups as Part A. Part B addresses the following sections:
IMC Strategy
Creative Strategy
Media Strategy
Media Schedule (Plan)
Budget
Evaluation of Campaign
As well as typical report requirements, including an executive summary, introduction, conclusion and reference list (and appendices if required). Please Note: As part of the Introduction for Part B of your IMC plan, you need to re-state (para-phrase) the key decisions made in Part A:
Who your Target Audience is
What your IMC objectives are
Part B due date: A softcopy must be uploaded via Turnitin on blackboard before 12 pm Thursday Week 10. Your Lecturer/Tutor will advise of where to submit the hardcopy. It must be submitted before 2pm Thursday Week 10. You MUST submit both a hard copy (printed) and a soft copy (electronic) before the above deadlines. You need only submit one report per group. Further Information: In the assessments folder on blackboard you will find information about what is required for each section of the report. You will need to find information from a variety of sources including from the internet and Asteroid. Correct academic referencing must be adhered to. Failure to reference your sources of information in the body of your report and the reference list will result in a zero (0) for the assessment for ALL group members.
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