An analysis of an advertising campaign of your choice. An advertising campaign refers to a series of ads. Your REPORT must have the CONSUMER BUYING PROCESS as a main theme.
Guidelines: The ad campaign you choose must provide sufficient material for a full analysis
The campaign should have appeared across a range of platforms i.e. TV, Radio, Online etc.
Sourcing: You will to need identify the media where the campaign appeared. It is not sufficient to source say, UTube –you must identify where the original campaign appeared.
Copies/visuals of the actual campaign must appear with your report.
Strongly recommend the use of “thumbnails” as visual support for your commentary throughout.
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