Find out some high level information about the airline industry. Use the databases and sources of information. How big is it in terms of total revenues, number of companies, major brands and similar information? Which sector? Who are the main competitors? How did it evolve?
Identify the reports, documents and websites where information on the industry can be found.
First point :Industry characteristics and planetary issues
How is it regulated (if at all)?
International standards, regional or national regulations, self-regulated?
What are the key environmental and ecological issues facing the industry?
Environmental issues: waste management, energy use, water use, air pollution, carbon footprint, conservation and recycling, et cetera.
Human issues: customer rights, workforce welfare, et cetera.
Governance issues: transparency and disclosure, diversity and equality, et cetera.
Be careful not to repeat claims made by the industry or companies in it – look for evidence.
second point:
Demographic and socio-cultural
These are slow-moving but often significant factors
Assess the ways in which the population is changing (trends based on statistics) then consider how these changes affect the industry
Assess whether these changes will affect related industries (for example, changes in demand for air travel affects the demand for passenger aircraft)
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