Assignment should be 2400-2500 words.
Assignment Task: Consider yourself a Marketing Manager of ADIDAS SPORT COMPANY operating in different countries. You have to critically analyze and evaluate its marketing strategies, applying the principles of international marketing concepts.
I. Introduction about the company and its products.
II. analyze the factors which led to your chosen company to internationalize.
III. List of competitive advantages of being globalized and the impacts and reasons of globalization. Is the company a multinational or global retailer? critically analyze and defend your answer.
IV. Analyze your company on the internationalization life cycle. Explain how you formed your answer.
V. critically analyse whether a buyers attitude towards your products country of origin affects its international strategy.
VI. As globalization develops, there is a shift of production of good to different locations across the world. This is a growing trend in many companies to outsource their labor and manufacturing process. Would you apply this strategy to your company? justify your answer.
VII. Findings and conclusion.
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