LP3.1 Assignment: End-of-Chapter Exercises
Complete the following exercises at the end of each chapter:
Ch 6 – Question 3 under the Marketing Applications heading on page 170.
Ch 7 – Question 2 under the Marketing Applications heading on page 192.
In completing this assignment, ensure to number your answers corresponding to the questions within your textbook (ex. 1, 2, 3, etc.) as well as label each section such as “Chapter number” and “Activity number.”
Type your responses in a Word document and submit it to your instructor via the dropbox “LP3.1 Assignment: End-of-Chapter Exercises.” This assignment is worth 30 points; grading will be based on the following Scoring Guide.
Scoring Guide (30 Points) Rating Scale
15-14 Work meets or exceeds criterion at a high level of competence.
13-12 Work reflects an understanding of criterion with minor misunderstandings/misconceptions.
11-10 Criterion partially met, but one or more important concepts/skills are missing or flawed.
9 Work reflects an attempt to meet criterion, but significant misunderstandings/misconceptions are apparent.
8-0 Criterion not met or work is absent.
Criteria
1. All questions for Ch 6 Marketing Applications #3 are answered and are accurate. (15 points)
2. All questions for Ch 7 Marketing Applications #2 are answered and are accurate. (15 points)
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