Assignment Brief:
Based on the research which you conducted for the Marketing Research plan of CW1, you are asked to further investigate your chosen industry in order to (1) identify the main segments in this market, (2) to justify your choice of targeting one segment (other than “people aged over 55” from CW1), and (3) to design a marketing mix (product, price, place, and promotional activities) that helps you gain competitive advantage in the market place.
Theoretical Underpinnings:
Market Segmentation
Targeting and Positioning
Marketing Mix
– You shouldn’t write an essay, you must write a Business Report.
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