Individual Assignment: Shangri La Case Study
All questions are based on the Shangri La Case Study posted on Surry Learn
Answer all four questions. All four questions carry equal weighting.
You should write your answers in a report style using the questions as the main heading. You should include full details of any references that you used in the normal Harvard style.
We expect your report to be between 2,500 and no more than 3,000 words, this is including the table of content, references, executive summary etc.. This assignment makes up 70% of the total assessment. This assignment is an individual assignment and you must work on it alone and without any support. It is worth 70% of your overall mark.
You must include a authenticity declaration of your work including your signature, Student ID and full Name.
Please read the handbook in detail and have a look at the marking criteria for this assignment.
The important thing to remember is that you directly answer all the questions. Each question is designed to focus on a specific element of the lectures you have had.
The lecturers cannot help you with your individual assignment – Do not send your draft to any staff as you may be penalised or fail the assignment for doing so.
Use the lecture slides; draw on your wider reading and your lecture notes to answer the following four questions ( note that question 4 has an a,b,c part):
1. What are the primary challenges facing Shangri_la as the company expands its operations outside of Asia
2. What are the primary challenges facing Shangri-La as the company expands its operations within Asia
3. How would you advise Simon Bridle to address the reluctance of employees to exercise decision-making authority? What are the primary managerial levels that can be used to address this problem?
4. How would you advise Simion Bridl to respond to competitors poaching Shangri-La employees in its Chinese markets? Argue and justify your answers in depth: In particular, should he:
a) Maintain current wages and staffing levels
b) Increase wages and reduce staffing levels?
c) Increase wages and maintain staffing levels?
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