• Evaluate three (3) promotional tools of your choice that are used by Visit Britain in the Britain is Great campaign. Your chosen tools must include
• the Big British Flashmob (https://www.youtube.com/watch?v=HyE9KqIeTg8).
• Identify and explain the target market(s) that they address, define and explain how they promote the brand Great Britain, and evaluate the imagery and symbolism that they use. Discuss if and how the different tools complement each other.
• Note: The Visit Britain corporate website is a good starting point to identify promotional tools, especially http://www.visitbritain.org/marketing/marketingprogramme.aspx.
• For this assignment you may use You Tube, Google etc. to identify the tools you want to evaluate.
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