The established view in the field of marketing is that there was a ‘Marketing Revolution’ after the Second World War that turned marketing into what it is understood to be today.

You are required to address >>>>ONE question only .<<<<< ---------------- Q1. The established view in the field of marketing is that there was a ‘Marketing Revolution’ after the Second World War that turned marketing into what it is understood to be today. A number of studies have challenged this idea of a ‘revolution’ and its timing. Critically evaluate the notion of the ‘Marketing Revolution’ and examine its enduring appeal. --------------------------------- OR --------------------------------- Q2. Corporate marketing is a new area in the field of marketing. Examine the idea of corporate marketing by asking such questions as: Is it really new and how is it new? What is corporate marketing trying to achieve and how likely is it to achieve those objectives? Does it have its own, distinct logic? Your examination of corporate marketing can be based on a critical perspective of your choosing presented in the module, and should relate to the broader debates and critiques of marketing discussed in the module.

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