You work for Dubai World Central (DWC) as Marketing Officer and you have been asked to examine ways that DWC can build customer value and relationships.
You have been requested to provide a detailed report to cover the following:-
(1) An analysis of the current situation which should include:-
a. DWC’s micro environment
b. DWC’s macro environment
c. DWC’s target market and their positioning within the market
d. SWOT analysis
e. An analysis of the current marketing mix
(2) Recommendations for improving the marketing mix to maximize customer satisfaction and create closer connections to the customer.
You are required to present your findings in a formal written report, which should be well referenced using the Harvard system (in text citation and list of References at the end)
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