You are an urban planner for the City of San Antonio. You work closely with other urban planners, Jack and Jill. The work Jack and Jill have done in the last several city comprehensive plans has brought a great deal of praise. The San Antonio Express-News ran a series of stories about Jack and Jill’s work, all positive pieces. One day, Jack asks Jill, “Why don’t we try to make some money as planning consultants? We can advertise online with a website and there would be low overhead. The costs would be minimal and as long as we don’t contract with clients doing business with the city department, there shouldn’t be any ethical or legal issues to contend with.”
Jill gives Jack’s suggestion a few days of thought and a week later they have a website in place. Their firm provides, among other things, market analysis, community planning, business site selection, and geographic information systems.
Although their website doesn’t identify Jack and Jill by name, it does note that they have local government experience as urban planners. Moreover, the page contains their firm’s email address and telephone number.
Two weeks later, Jack, while working on city time, receives a telephone call inquiring about his services as a consultant. You overhear the call. What do you do? Why? Justify your answer, very clearly.
Using the rubric below, write a case analysis that considers what you should do and why.
Required Sections Guidelines
I. Statement of the Problem
(25 pts) • State the problem(s) you face
• Identify and link the symptoms and root causes of the problem(s)
• Differentiate the short term from long term problem(s)
• Provide a detailed analysis of the problem(s) identified
-In the analysis, apply theories and models from the text, readings, and/or lecture
-Support conclusions and /or assumptions with specific references to the case and/or the readings
• Conclude with the decision you face
II. Decision Criteria and Alternative Solutions
(30 pts) • Identify criteria against which you evaluate alternative solutions for your decision
• Include two or three possible alternative solutions
• Evaluate the pros and cons of each alternative against the criteria listed
• Suggest additional pros/cons if appropriate
III. Recommended Solution, Implementation and Justification
(25 pts) • Use the decision criteria above to identify a solution.
• Discuss, briefly, how you would implement the decision.
• Be sure to discuss why you made this decision – why it’s the best alternative
IV. External Sourcing (10 pts) • You have your book, the handout, online sources at your disposal. Use them and cite them appropriately
VII. Spelling Grammar and Presentation (10 pts) • 2-3 page analysis, double-spaced with numbered pages
• Have 1inch margins – top bottom left and right
• Use 12 point font size
• Grammar and spelling – Be sure to edit your work
• Use APA or MLA format for citations
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