Your task is to describe, critically analyse, and suggest future improvements for an ongoing or recent (finished in 2014) advertising campaign of a large consumer brand in Mainland China. You can analyse a campaign for the overall brand or a sub-brand (a product or group of products for which the company runs the same advertising campaign such as Nike Football or Coke Zero). It is part of your task to identify as many campaign components as possible and delineate what makes up the campaign in terms of components as well as time period
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