This assignment is divided into two different parts and should be handled as such, with each part with its abstract main body, conclusion and reference.
Readings
• Gibbs, R., & Humphries, A. (2009). Strategic alliances and marketing partnerships: Gaining competitive advantage through collaboration and partnering. London, NI: Kogan Page Limited.
Chapter 1, “The Business of Partnering”
Chapter 2, “The Evolution of Partnership-Driven Business Strategies”
Chapter 7, “The Gibbs+Humphries Partnership Types”
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