This assignment is divided into TWO different parts and should be handled as such, with each part with its abstract main body, conclusion and reference.
Readings
• Gibbs, R., & Humphries, A. (2009). Strategic alliances and marketing partnerships: Gaining competitive advantage through collaboration and partnering. London, NI: Kogan Page Limited.
o Chapter 6, “Working Hard at the ‘Soft’ Factors”
• Baloh, P., Jha, S., & Awazu, Y. (2008). Building strategic partnerships for managing innovation outsourcing. Strategic Outsourcing: An International Journal, 1(2), 100–121. Retrieved from the Walden Library databases.
• Burdon, S., Chelliah, J., & Bhalla, A. (2009). Structuring enduring strategic alliances: The case of Shell Australia and Transfield Services. Journal of Business Strategy, 30(4), 42–51.
Retrieved from the Walden Library databases.
Mehta, S., & Peters, L. S. (2007). Outsourcing a core competency. Research Technology Management, 50(3), 28–34.
Retrieved from the Walden Library databases.
Segil, L. D. (2008). Making business alliances work. Management Quarterly, 49(2), 30–35.
Retrieved from the Walden Library databases
Part 1
Post a cohesive and scholarly response based on your readings and research this week that addresses the following:
• Using the models in the Baloh, et al., article and your additional research, evaluate ways in which HR can manage the outsourcing of innovation.
• Describe the methods HR can use to manage the outsourcing of innovation as a foundation of understanding.
• How can HR play a significant role in ensuring that the organization maintains its competitive advantage when managing the outsourcing of innovation? Provide a brief rationale.
Part 2
To complete this Assignment, respond to the following in a 3- to 4-page paper:
• Analyze HR strategies for promoting a successful alliance.
o Cite specific steps from the Required Resources and your own research that are essential to take before an alliance agreement can be reached.
o Describe the importance of relationship management to the success of an alliance.
• Evaluate challenges to implementing a successful alliance.
o Identify potential obstacles that could prevent alliance partners from maintaining productivity, retaining key talent, and promoting long-term implementation of the buy decision.
? Describe the obstacles and suggest actions that could be taken to prevent or mitigate their effects.
? Support your analysis with specific examples
Reference:
Makower, J. (2008). Clorox aims to show that ‘Green Works’. GreenBiz. Retrieved from http://www.greenbiz.com/blog/2008/01/12/clorox-aims-show-green-works
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