Managing Business Partner Relationships

This assignment is divided into TWO different parts and should be handled as such, with each part with its abstract main body, conclusion and reference.

Readings
• Gibbs, R., & Humphries, A. (2009). Strategic alliances and marketing partnerships: Gaining competitive advantage through collaboration and partnering. London, NI: Kogan Page Limited.
• Chapter 8, “Making Partnerships and Alliances Work for You”

• Bridgeford, L. (2011). Are you in or are you out? In the wake of health care reform, it remains to be seen whether employers will dive into HR outsourcing. Employee Benefit News, 25(3), 26–29.
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This article explores the ramifications of the federal Patient Protection and Affordable Care Act (PPACA) on the outsourcing of health care. The point is made that the PPACA provisions are fairly generic, with compliance requirements very amenable to outsourcing.
• Kwicien, J. (2012). Finding the ideal partner: Selecting the right partner requires focused consideration of the attributes that make up the ideal partnering relationship. Employee Benefit Adviser, 10(2), 44.
.In looking for the ideal business partner, the author suggests stepping outside your comfort zone, at least initially. Today’s competitor or administrator or vendor may be tomorrow’s ideal strategic partner depending upon what you are trying to accomplish. Think about where you want to be five years from now.
• Lusk, M. (2010). Build versus buy in the current biotech market environment. Biopharm International, 23(9), 18, 20–21.
According to this article, the past few years have seen a reduction in building of new manufacturing facilities, as well as an increased level of competitiveness among CMOs. Many companies are choosing to contract for the services of external testing houses.
• Moen, O., Bakas, O., Bolstad, A., & Pedersen, V. (2010). International market expansion strategies for high-tech firms: Partnership selection criteria for forming strategic alliances. International Journal of Business and Management, 5(1), 20–30.
Retrieved from the Walden Library databases.

Newly established, technology-based firms entering international markets often have limited resources in terms of capabilities, time, and capital. As a consequence, these firms often use entry modes characterized by low resource commitment, including partnership agreements (strategic alliances). This paper investigates which partner selection criteria are important for this group of firms.

Part 1

As an HR executive charged with finding ways to expand an organization, conduct additional research on characteristics of ideal alliance candidates.
o Describe a successful partnership that you found in your research. Would you characterize it as ideal relative to Kwicien’s seven characteristics?
? Cite an example of a partnership that initially appeared to be ideal, but failed to come together as hoped.
? Describe how it has progressed thus far.
o If less-than-ideal partnerships can succeed, what is the lesson in that for HR professionals?
• Accepting Kwicien’s premise about “thinking outside the box,” suggest at least three ways for HR to facilitate original thinking in searching for alliance partners.
o Justify the use of a limited HR budget in pursuing “outside the box” alliance partners.
o What are possible negative consequences for HR in encouraging original thinking in the search for ideal alliance partners?

Part 2

• Analyze the effects of legislation on HR outsourcing.
o Using the 5C model, analyze how new laws requiring universal health care would specifically stimulate increased outsourcing of health care and related benefits.
o Using the table provided in this week’s Learning Resources (Effects of Legislation on HR Outsourcing), do research to fill in five of the nine cells illustrating the effects of local, state, and federal legislation on HR outsourcing.
? Provide a brief description/explanation of each.
? Identify whether the legislation increased, decreased, or had no effect on HR outsourcing.
• Evaluate the effects of federal legislation requiring universal health care coverage on the outsourcing of health care in the U.S.
o From your research, describe three specific effects you think such legislation would have on outsourcing of health care.
o What specific actions can HR professionals take to enable employees to navigate the complexities of PPACA?
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Reference:
Starner, T. (2011). Outsourcing health benefits grows more popular. Human Resources Executive Online. Retrieved from http://www.hreonline.com/HRE/story.jsp?storyId=533342142.

using this Table

Effects of Legislation on HR Outsourcing

LEGISLATION TITLE DESCRIPTION EFFECT
Local
State
Federal

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