Presentation
Learning outcomes to be assessed: 1, 2 & 3 – Weighting 50%
Based on the proposal you have submitted for CW1, you are to implement
the project and present your findings and analysis using relevant theories
and models in an online presentation. Your presentation should last no
longer than 10 minutes.
Submission is electronically via Blackboard Assignment Tool.
Having shared your research proposal with your tutor in CW1, you need to implement your
proposed research project once your tutor has approved your proposal.
The focus of CW2 assessment is two-fold:
1. Report on your findings following the implementation of your research project i.e.
sharing what you have learnt about consumer behaviour as a result of undertaking
your research project.
2. Analyse your findings. Your analysis should be underpinned by application of
relevant theoretical concepts.
Your presentation should be of a professional standard in which you clearly and concisely
present your findings and share your analysis. Better presentations will make effective use
of charts, graphs and diagrams.
Your presentation is to last no more than 10 minutes and take a form on one of the
following:
? A slideshow file with audio (e.g. Powerpoint slide show) – file to be submitted via
Blackboard Assessment tool; or,
? A cloud-based presentation e.g. Prezi, Powtoon, or slideshow with voice over
uploaded on your Youtube account – the URL link is to be submitted via Blackboard
Assessment tool.
Guidance on creating a presentation
You will find this section of ‘Personal Development Planning in the Digital Age’ useful. In
addition, there are a number of websites with instructions regarding creating an online
presentation, for example:
1. PowerPoint
Adding voice over to PowerPoint: http://www.youtube.com/watch?v=TsyYRvnedrQ
How to put PowerPoint on YouTube: http://www.youtube.com/watch?v=nNEVVxIV8ZA
2. Prezi (free online presentation tool: http://prezi.com/)
Adding audio (voiceover) to Prezi: https://prezi.zendesk.com/entries/22596482
Turn a Prezi into a video: http://www.youtube.com/watch?v=ZvtyQEHsefs
3. Powtoon (free online presentation tool: http://www.powtoon.com/)
Sound Manager (a feature to add audio/voice over):
http://www.powtoon.com/tutorials/#prettyPhotoVideo/1/
Uploading PowToon on YouTube:
http://support.powtoon.com/knowledgebase/articles/93785-can-i-upload-my-powtoon-to-myyoutube-channel-
After having implemented your proposal you are required to prepare a presentation that
would take no more than 10 minutes to present.
The overall aim of the presentation is to clearly and convincingly present the main findings of
your research project.
The findings of your project should provide a detailed insight into the consumer behaviour
researched and you should make use of relevant theories and concepts to help understand
these behaviours.
Your standard of presentation should be that expected of a professional market research
agency in that:
? your presentation be structured so that it would not last longer than the allocated time
? your presentation should be clear, concise, well presented and make good use of
audio (voice over), charts / diagrams, graphs, etc. where appropriate
? Harvard referencing should be used where appropriate.
Your presentation should focus on the main findings of your research. Detailed findings can
be included as an appendix to your written submission but are not a direct requirement.
Marking scheme
Subject matter understanding and judgment
Critical analysis.
Evidence of wider reading.
Synthesis of ideas into a logical, coherent report.
Presentation and English.
University of Derby Online Learning
V1 – September 2015 www.derby.ac.uk/online 8 of 11
Assessment Presentation
When marking this assignment the academics will also be looking for the following criteria:
? Clear legible presentation.
? Good use of spelling, grammar and language throughout.
? Appropriate focus, meeting learning outcomes/assignment criteria.
? Logical progression and structure of arguments.
? (Normally) an introduction, a well-developed discussion and a conclusion
summarising the work.
? The introduction will include an exploration of the focus of the assignment and
discuss the way the assignment has been approached.
? Evidence of a range of relevant supporting reading.
? Use of accurate, evidence based information to support the arguments made.
? Follow normal Academic Regulations in terms of Academic Offences, style and
language.
? Use the Harvard system of referencing and may include a bibliography that lists all
resources referenced.
? A declaration statement which says you have checked your Turnitin originality report
and certain that the work is your own (and has never been submitted for marking
before by you, or anyone else)
? Maintain the confidentiality of clients/customers and persons associated with them,
colleagues and organisations
This module uses a grading scale applicable to Levels 4, 5 and 6 in the University Credit
Framework.
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